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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Medicare Marketers: Are You Ready for Switchers?
April 25, 2018

Renee Mezzanotte Medicare Marketing

Medicare Marketer Alert: The recent Cures Act reinstates the Medicare OEP. What does this mean for you? Here's a practical 1,2,3 of to-do’s for both the acquisition and retention side of your business …

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Preheat the Market to Make a Bigger Splash With Your Next Medicare Campaign
April 6, 2018

Janine Taylor Boomer Marketing, Medicare Marketing

First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.

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Think Differently to Break Barriers in Creative Marketing
March 16, 2018

Rachel Silva Medicare Marketing

Wow, it’s sure been a busy March! This past week, I had the pleasure of hearing our own Justin Stauffer speak at the RISE Medicare Marketing, Sales & Product Summit

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Top 5 Actionable Uses for Marketing Analytics
March 9, 2018

Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key

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Customer Journey Q&A: It’s All About The Destination
February 27, 2018

Catherine Roth Direct Mail, Response Marketing

“It’s not the destination, it’s the journey.” – Ralph Waldo Emerson Emerson’s words may be inspirational for getting the most out of life.

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