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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Top 5 Actionable Uses for Marketing Analytics
March 9, 2018

Rachel Silva Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing

Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can be the key

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Customer Journey Q&A: It’s All About The Destination
February 27, 2018

Catherine Roth Direct Mail, Response Marketing

“It’s not the destination, it’s the journey.” – Ralph Waldo Emerson Emerson’s words may be inspirational for getting the most out of life.

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3 Steps To Developing Successful Campaigns That You Need To Take Now!
February 13, 2018

Rachel Silva Response Marketing

There are a number of critical to-do’s to consider to plan for ASAP to not only assure this year’s success, but set up track to inform your efforts in years to come.

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DMW’s 2018 Direct Marketing Outlook
January 22, 2018

Mark Mandia Response Marketing, Trends and POV

A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.

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Will New Facebook Changes Affect Your Business?
January 16, 2018

Justin Stauffer Digital Direct Marketing, Trends and POV

I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."

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