Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action Marketing
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.
Renee Mezzanotte Medicare Marketing
Medicare Marketer Alert: The recent Cures Act reinstates the Medicare OEP. What does this mean for you? Here's a practical 1,2,3 of to-do’s for both the acquisition and retention side of your business …
Janine Taylor Boomer Marketing, Medicare Marketing
First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.
Rachel Silva Medicare Marketing
Wow, it’s sure been a busy March! This past week, I had the pleasure of hearing our own Justin Stauffer speak at the RISE Medicare Marketing, Sales & Product Summit