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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

Marketing Automation: Right-sizing Your CRM
May 16, 2023

Brian Bundens Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Marketing automation platforms have evolved beyond just email marketing, and can help you more effectively segment, nurture, and convert existing and potential members or customers.

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Take Advantage Of Omnichannel Marketing In 5 Easy Steps
April 25, 2023

Justin Stauffer Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Response Marketing

Today’s consumers get inundated with advertising. See 5 easy steps to reaching your target audiences with consistent brand messaging that drives tangible business value.

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7 Health Care Marketing Changes to Expect over the Next 5 Years
March 31, 2023

Rachel Silva Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

The next 5 years will bring numerous changes and challenges to health care marketing. And staying relevant means always be thinking about innovation and the future.

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5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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2023 Forecast For Direct Marketing Paper And Envelopes
February 24, 2023

Sue Sweeney Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This year’s outlook for paper stock and envelope supplies is better. But, planning and lead time will be your keys to direct marketing success.

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