Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!
Tracy Elasfari Digital Direct Marketing, Direct Mail, Response Marketing
Looking for an easy way to lift direct mail response and lower postage costs? Informed Delivery® from the USPS is your answer!
DMW Direct Digital Direct Marketing, Medicare Marketing, Direct Q&A
Question: What's the difference between a hard or soft lead in a digital campaign?
Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing
Did you know Google Analytics is getting a MAJOR makeover? If you're in digital marketing, don't miss this post ...