Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.
Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV
In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...
Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!
Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!
Tracy Elasfari Digital Direct Marketing, Direct Mail, Response Marketing
Looking for an easy way to lift direct mail response and lower postage costs? Informed Delivery® from the USPS is your answer!