Getting Personal
August 26, 2022
DMW Direct Boomer Marketing, Direct Mail, Direct Q&A
Should I personalize my marketing communications to members and prospects?
Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022
Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV
In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...
Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022
Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!
QR Codes: 5 how-to’s to turn a “mess o’ dots” into a response winner
July 19, 2022
Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!