DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.
Traci Wasser Response Marketing, Trends and POV
Real-world marketing success often means rushing programs out the door. To help you make sure haste doesn't mean waste, here are 6 tips to ensure details do't bedevil your efforts.
Catherine Roth Digital Direct Marketing, Response Marketing
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. How much info do you really need to go to the next step?
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps as possible. But too often we get in the way.
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.