DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Sue Sweeney Creative That Sells, Direct Mail, Response Marketing
It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be…
Dowmecia Edgerton DRTV, Response Marketing
A set-it-and-forget-it mindset can doom your DRTV campaign to failure. Too many marketers have a passive attitude. “It’s only 10 weeks; we can look at the results at the end…
Kevin Courtright Marketing Analytics, Response Marketing
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is divided…
Rachel Silva Response Marketing
Strike a Delicate Balance Between Standing For Something And Not Being Too Polarizing In today’s post-election and politically charged world, many articles have been written about how to navigate the…
Len Zappolo DRTV, Response Marketing
People of all ages are streaming video content. Very few of us consume video the way we did not only “back in the day,” but even just a few years…