DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.
Linda Armstrong Email Marketing, Response Marketing, Trends and POV
I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking different portals just…
Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…
Sue Sweeney Creative That Sells, Direct Mail, Response Marketing
It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be…
Dowmecia Edgerton DRTV, Response Marketing
A set-it-and-forget-it mindset can doom your DRTV campaign to failure. Too many marketers have a passive attitude. “It’s only 10 weeks; we can look at the results at the end…