How Mail and Digital work hand-in-hand to impact response — and sales.
January 15, 2019
Bill Spink Digital Direct Marketing, Direct Mail, Response Marketing
What “Works?” How Rigorous, Ongoing Testing Helps You Find Out
December 27, 2018
Kevin Kane Digital Direct Marketing, Direct Mail, Insurance Direct Marketing, Response Marketing
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.
6 Steps To “Sweat the Small Stuff” And See Big Direct Response Success
December 7, 2018
Traci Wasser Response Marketing, Trends and POV
Real-world marketing success often means rushing programs out the door. To help you make sure haste doesn't mean waste, here are 6 tips to ensure details do't bedevil your efforts.
Are You Asking Too Much Of Prospects? Optimize Your Online Forms
November 7, 2018
Catherine Roth Digital Direct Marketing, Response Marketing
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. How much info do you really need to go to the next step?
5 Steps To Ensure Smooth Cross-Channel Communications
August 20, 2018
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps as possible. But too often we get in the way.