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Trends and POV

Timely assessments and helpful insights on what’s shaping our marketing world.

4 Ways to Leverage Voice-Enabled Search in Marketing
July 16, 2018

Justin Stauffer Digital Direct Marketing, Trends and POV

With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?

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[VIDEO] What Does “DM” Mean? 3 Timeless Truths Of Direct Marketing
May 28, 2018

Bill Spink Creative That Sells, Response Marketing, Trends and POV

Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.

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DMW’s 2018 Direct Marketing Outlook
January 22, 2018

Mark Mandia Response Marketing, Trends and POV

A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.

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Will New Facebook Changes Affect Your Business?
January 16, 2018

Justin Stauffer Digital Direct Marketing, Trends and POV

I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."

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Top 5 Posts From 2017 For a Prosperous New Year
December 29, 2017

Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.

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