Timely assessments and helpful insights on what’s shaping our marketing world.
Justin Stauffer Digital Direct Marketing, Trends and POV
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.
Mark Mandia Response Marketing, Trends and POV
A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.
Justin Stauffer Digital Direct Marketing, Trends and POV
I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."
Bill Spink DRTV, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing planning and execution through the year ahead.